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This web page states the following, "Realise the benefits of contact centre, IVR, speech recognition, call recording, unified communications, outbound dialling without replacing your existing telephony platform." Our analyzers saw that the web site also stated " The ctalk contact centre system wraps around your existing PBX seamlessly adding features or more capacity." The Website also said " Thats why you dont have to rip and replace. Business more efficient, how? Effectively handle more calls and contacts with the same or reduced resources." The website's header had contact centre as the most important optimized keyword. It is followed by IVR, speech recognition, and call recording which isn't as highly ranked as contact centre. The next words ctalk.co.uk uses is unified communications. outbound dialling was included and might not be understood by search crawlers.